Success Story
Industry
Technology
Services
Managed Applications
Four Streams is a coaching app which was developed by r|Tribe and later rebranded by WellDev, featuring significant design enhancements and new functionalities to elevate the user experience. WellDev modernized the app’s interface for a visually appealing and intuitive environment, while also adding personalized coaching tools, progress tracking, and interactive features.
To ensure these improvements met user needs, we conducted thorough research and gathered feedback, allowing us to tailor the app for optimal usability and satisfaction. Our efforts revitalized the app's look and enhanced its overall performance.
As r|Tribe aimed to develop and launch the latest version of their mobile app, they encountered several significant challenges. They faced a shortage of software engineering capacities due to a high cost structure, which limited their ability to execute the project effectively.
Additionally, they required a clear record of milestones on their product roadmap to satisfy investor expectations. Compounding these issues was a backlog of ideas and the need for code refactoring within their existing technology platform.
Our Solutions
WellDev stepped in to support r|Tribe in their mission. Our team collaborated closely with r|Tribe to rebrand the Four Streams coaching app and enhance its functionalities. Additionally, r|Tribe opted for our managed applications service, allowing them to leverage our expertise for ongoing development and support. We focused on:
Rebranding: Rebranded their mobile and web apps with the updated branding.
Feature Addition & Enhancement: Added many new features along with some major features such as PERMA wizard and TTI assessment integration.
Code Refactoring: Applied the DRY (Don't Repeat Yourself) principle to clean up the legacy/old code. Additionally, we worked on improving the API performance.
Best Practices Implementation: Introduced effective methodologies such as product development workflows, thorough documentation, technical planning, sprint goals, and regular sprint reviews. Additionally, updated both web and mobile applications to the latest software versions at the time of project completion.
User Journey Consultations: Improving user experiences by creating concepts, wireframes, and UI/UX mockups, ensuring a more engaging and intuitive app interface.
By utilizing our managed applications service, r|Tribe was able to ensure ongoing support and continuous improvement of the Four Streams coaching app, ultimately enhancing user satisfaction and driving engagement.
Their Challenges
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Success Factors
The collaboration between r|Tribe and WellDev has led to impressive results in the Four Streams project.
Key outcomes include:
Timely Milestones: We successfully met every consultancy, design, and development milestone on the ambitious product roadmap on time.
Excitement for Expansion: Our consultations transformed r|Tribe's outlook, fostering enthusiasm to expand their technology platform with new modules and enhancements.
Transparency and Efficiency: The implementation of our best practices enabled r|Tribe to meet deadlines and achieve their goals more transparently.
Positive User Feedback: The changes made to the Four Streams app were well-received by mobile users, resulting in improved ratings on the app store and increased user satisfaction.
Technologies Used
DevOps: Heroku, AWS
PaaS (Platform-as-a-Service) System
Mobile App: (iOS) Swift, (Android) Java
Web app: HTML, CSS, JavaScript, Ruby on Rails
Web (HTTP) Server: HTTPS
Database: PostgreSQL
Services: Mailchimp, Sendbird, Braintree, Zoom, Firebase
APIs: Secret Token, Versioned
Middleware: Rack

Client Testimonial
"WellDev acts not only as a solid and reliable software development company, but also as a real sparring partner to flesh out new ideas and solutions. It’s awesome to be collaborating with such a highly motivated, engaged and talented team."
Brian Clayton
Chief Development Officer | rTribe